Friday, November 13, 2015

Starbucks "Red Cup Controversy"

By now, I'm sure you've heard about this so-called Starbucks "red cup controversy.  It basically stems from Starbucks going from beautifully printed cups to plain red cups that house our hot beverage of choice.  This controversy has got even United States presidental candidate, Donald Trump has even called for a boycott of Starbucks because of this so-called "controversy."

If you know me, you know I'm not the biggest fan of Starbucks.  Let's be honest, I'm against companies and corporations removing "Merry Christmas" and using "happy holidays" or "seasons greatings" because of the non-Christian consumer.  If you think about it, a lot of the secular and the atheist consumer probably celebrates Christmas.  The closest thing to any Christian references Starbucks gets is a Christmas tree on their cups.  As much as people say they are not Christian, they do put up a Christmas tree which was started by Christians.

Just because are you Starbucks junkie and want your $5 small cappuccino doesn't they have to pander to you because you are Christian.  There is no law saying they have to uphold Christmas in everything they do.  Would the people supporting this boycot really care what was on it if it was more than just a red cup?  If there was snow, lights, santa, an elf, or some thing associated with Christmas on the cup, would there still be this be so-called "controversy?"  After all, red is one of main Christmas colours just like orange is a colour of fall or Halloween.

Is what is on a Starbucks cup really an issue?  Is this "first world problems" really that big of a deal?  We have more pressing issues that need facing, but we'd rather ignore them because what is on a cup of our favourite big chain coffee cup is apparently more important.  It is more important than solving the homeless issue in North America.  It is more important than solving the issue of the working poor.  Being a "first world problem" takes precedence over issues that actually do matter apparently.

When it comes down to it, I don't care.  Neither should you because after the Christmas season, you'll have completely forgotten about so-called "controversy" until it happens again in a years time.  If this is truly an important issue, you wouldn't wait till a certain time of the year to make a big deal out of it.  It shows where our priorities are in our Western society.  We trivialize important matters while we make a big deal over things that are so stupid.  But I doubt the people advocating for the boycott will truely boycott Starbucks.  That in itself makes them a hypocrite.

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